ABOUT US
The Art of Being You is aimed at helping people to not only embark, but to lead their journey of personal development through experiential storytelling. Our diverse and inclusive cast of characters will share ideas and experiences on how to understand ourselves better, improve our relationships, and deepen our social connections - as well as find serenity and grow more confident in facing challenges. We do this through our films and online guides, but our future expansion will include a range of our own books,
e-books, games and much more.
Initial proposal
Process journal
( A partial view into my thought process and ideation in written form throughout the duration of my Final Year Project )
LOGO EXPLORATION
<
The initial logo was designed to incorporate the themes of diversity and individualism. With the brands focus on digital content, colour restrictions were otherwise ignored.
The logo designed was then revised to utilize the colours of the main line of characters instead, toning down in terms of design and colours.
<
>
The final logo after multiple rounds of consultations and revisions.
COLOUR SCHEME
#96d2b4
#5fc8c3
#14bed2
#eb64aa
#e60a78
#41b982
#00a08c
#00b4a0
TYPOGRaPHY
The logo utilizes an altered version of the
Lemon Milk Typeface
>
Lemon Milk
Altered
Lemon milk (Regular)
primary font
Geosans Light
Secondary Font
Character design
.png)
.png)
Arms and legs are made of strokes to ease the animation process
Storyboard
( Ideation and rough storyboarding for the Intro EP )
Further inspiration behind topics and content: